Heisman inks lease to relocate HQ to Silverstein FiDi office tower
The charity behind the famed trophy given to college football’s most outstanding player is moving its headquarters.
Heisman has inked a 10-year lease for 5,000 square feet of space on the 13th floor of 120 Broadway downtown, according to an announcement from landlord Silverstein Properties. The charity is expected to make the move from nearby 111 Broadway sometime next year.
Silverstein declined to share the asking rent. Downtown’s average asking rent was $64.82 per square foot during the month of October, according to the latest Colliers report.
Heisman will display two of the Heisman Memorial trophies at Silverstein’s 40-story, 1.9-million-square-foot office tower as part of the deal. In addition, the charity will upgrade part of The Landmark, an amenity center on the 10th floor of the building. Once finished, walls in that section will showcase photos of past Heisman Trophy winners and information about the history of the award.
Cushman & Wakefield’s Michael Norris represented Heisman in the deal. He did not respond to a request for comment before press time.
Heisman CEO Jeff Price praised 120 Broadway as “iconic yet contemporary” in a statement.
“The modern space and world class amenities will create an outstanding environment for our team while also giving college football fans the chance to experience the legendary Heisman Trophy up close,” he said.
Silverstein Properties was represented in-house by Senior Vice President of Leasing Joe Artusa, along with Newmark’s Brian Waterman, Scott Klau and Erik Harris. The Newmark brokers declined to comment.
“120 Broadway is a celebrated landmark, which makes it the perfect home for the legendary Heisman Trophy,” said Artusa.
The tower is also home to tenants such as Banco Popular, trading firm Tower Research Capital, publisher Macmillan and Italian fashion house Golden Goose. It is roughly 76% leased overall, according to CoStar.
